Orient Electric’s Lighting Business Unit held its annual All India Distributors Conference in Italy, the land of love, fashion, beauty, history and culture, from 16th to 21st August, 2015 under the unique theme of “Gladiators – Heroes Will Shine”. The best performing business partners from across the nation were recognized for their valuable contribution to the lighting business. The event witnessed a footfall of 65 dealers in total from different parts of India.

The magnum-opus event, held on 17th August in Sheraton Roma Hotel, offered a great opportunity for dealers to come together to celebrate the 2014 results and align on new priorities for 2015. The event started with the introduction of year 2015 plans for various verticals like marketing, new product launch, sales targets, and was followed by rewards and recognition ceremony wherein the attendees were seen donning traditional Roman attire. The business session came to an end with a vote of thanks. A grand Gala dinner was organized the same evening. Dealers were also taken to famous tourist destinations including Venice, Pisa, Colosseum and Vatican City where they indulged in shopping and sightseeing.