Franchise Overview


Smart Shop is an extension of Orient Electric’s ongoing efforts in creating more engagement points to improve consumer experience. Orient Electric Smart Shops serve as an exclusive and franchised one-stop shops offering an opportunity to the consumer to experience and chose from a wide range of products under a single roof while providing an opportunity to our franchise partners to associate with us in our efforts of business expansion.

These exclusive shops also double as a platform for us to engage with consumers, understand their expectations and get valuable feedback which enables us to improve our product offerings, service and overall consumer experience

More Power to Consumers

The consumer, today, has high expectations when he steps out to make a purchase. At Orient Electric, we continuously map all the touch points to figure out new and innovative ways that would help us in delivering delight to our consumers.

Through our Smart Shops, we want to create and deliver distinctive consumer experiences. Our Smart Shop will not only house our entire range of products but also offer value added services to add to the consumer delight. Trained in-shop demonstrators will be available at every Smart Shop to provide detailed product information and product demonstrations to help consumers make an informed buying decision.

Our Offerings

  • Fans : Ceiling Fan, Wall Fan, Pedestal Fan, Table Fan, Exhaust Fan, Multi-Utility Fan
  • Home Appliances : Water Heaters, Grinders (Mixers, Juicer Mixers, Wet Grinders), Air Coolers, Hand Blender, Rice Cooker, Dry Irons, Room Heaters
  • Lighting : LED, CFL, Halogen, Professional Luminaires, FTL & GLS, Fittings
  • Switchgear & Wiring Accessories : Miniature Circuit Breaker (MCB), Residual Current Circuit Breaker (RCCB), Distribution Board, Isolator, Wiring Accessories

Partnership Opportunities

Orient Electric is open to mutually beneficial alliances. We are looking for partners who are ready to join hands with us in opening Orient Electric Smart Shop in their respective cities.It is a great opportunity for enterprising individuals to partner with India’s leading electrical goods company. We have built a reputation for doing business with our partners in a spirit of trust, integrity and collaboration.

Your Success is Our Success

When you associate with us, you choose an alliance that will continually yield impressive returns on your moderate investments. We are committed to maximising the prospects of the success of both existing and new franchises. Under the franchise program, we are offering attractive margins for our partners on entire product range of Orient Electric. We continuously assist franchisees in monitoring and managing the business to make sure that the best business practices get implemented to run the store on profit as well as to achieve consumer satisfaction.

Doing most of the heavy lifting, we provide comprehensive training to all franchises on service operations, standard check-up procedures, accounting, inventory control etc. We take care of inventory management by playing a key role in stock supply, control checks on goods delivery, replenishment ordering and product range maintenance. Moreover, we also offer comprehensive branding, advertising and PR support to boost visibility for your business. We back our every franchise with dedicated personnel to ensure effective communication and smooth operations.

Preferred Business Partner Profile

  • Entrepreneurs with substantial
  • experience in electrical goods business
  • Professionals from distribution industry willing to partner in retailing
  • Existing retailer of electrical goods and appliances
  • Young local investors with a flair for the retail business

Franchise Business Proposal

Initial Checklist

  • Franchise would be required to provide at least. 800 sq. ft. carpet area in strong retail area on ground floor with frontage of at least 15 ft.
  • Storage space for stock would be the onus of the franchise and additional expense, if any, for the same would be borne by the franchise.
  • Orient Electric Smart Shop will be personally managed by the Franchise. In absence of his personal presence, Franchise will hire a store manager for the managing the store. Franchise would also provide one dedicated resource in form of helper for upkeep and maintain hygiene factor of the store.

Investment Estimate

The initial set-up investment stands at an estimate of Rs. 20 Lakhs. The breakup is as follows:

Investment Estimate

  • Civil Work (False Ceiling, Floor Work, Glass Facade, Electric Fittings, Air Conditioner etc.)
  • Stationery and Office Equipment (Personal Computer, Licensed Tally Software, Television, CCTV, Printer, etc.)
  • Display Stock On Hand Saleable Stock
  • Security Deposit (Refundable, with 7% Rate of Interest p.a.)
  • Total Initial Investment (One-Time)

Approx. Cost (in Indian Rupees)

  • ₹4,00,000
    (varies with the store size, layout and variance in standardized rates)
  • ₹1,00,000
  • ₹5,00,000
    (additional One Time Support of 50% off on MRP per SKU)
  • Rs. 15 Lakh
  • ₹4,00,000
  • ₹24,00,000 -₹30,00,000

Store interiors, layout and branding is done as per the guidelines laid down by Orient Electric through its appointed designing agency. The cost of interior fixtures and
branding will be borne solely by Orient Electric, and therefore will be Orient Electric’s property. The Franchise is expected to maintain the high quality of the interior throughout the operation of the Smart Shop. Any subsequent maintenance cost, handling damages and wear-and-tear, will be borne by Franchise to conform to the quality standard as defined by Orient Electric.

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