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Orient’s success is directly tied to three key elements
Our Vision
"Spreading Happiness by Smart Application of Technology"
Our Mission
"We are a leading Indian electrical brand with significant global presence. We are focused on making customers happy by consistently providing smart electrical solutions through innovation
Our Values
world-class manufacturing practices
We consistently aim to achieve and exceed global benchmarks in quality and best practices
We always strive for fresher ideas and newer ways of doing things
We are most responsive to changing modern lifestyles and consumer needs
We demonstrate drive and commitment for performance
We are committed to the highest standards of professional ethics and honesty
We are credible, we do what we say
We act in accordance to our roles and responsibilities
We are accountable for both our successes and failures and do not allocate blame We speak up openly without fear
We collaborate across functions and businesses to drive organization goals
We build mutually rewarding long term relationship based on trust and credibility
We respect diversity and believe in consulting, engaging and empowering people
We celebrate collaboration and take pride in our own work and that of others
We foster a culture of belief and trust
We are open and transparent in sharing relevant information to all stakeholders
We are an open organization which values everyone's point of view regardless of one's position in the hierarchy
We provide enough freedom and space for people to deliver on their commitments
We encourage practicing empathy in all our acts
We respect each individual and value everyone's contribution in the value chain
We care for the need of individual and professional development
We partner in creating a caring environment
World Wide Presence
Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier lifestyle home solutions provider. With operations spanning over 30 countries, Orient Electric has earned the trust of millions of customers by providing cutting-edge lifestyle electrical products. Orient Electric is the largest exporter of fans from India.
Who we are
Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CK Birla Group. A distinguished name in the consumer electrical space for almost seven decades, Orient Electric has established itself as a trusted brand for consumer electrical products in India. It offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.
Know more
1939
The Journey Begins
Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India.
1954
Inducted Into Ck Birla Group
Orient Fans, the erstwhile Calcutta Electrical Manufacturing Company, became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric in 2014.
1965
Became the first company to introduce die-casting of the rotor and fan body cover in ceiling fans
Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CK Birla Group.
1969
Established a factory in Faridabad
A distinguished name in the Indian fan industry , OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.
1990
Developed & Patented Pspo Technology
Orient Electric developed and patented the revolutionary PSPO (Peak Speed Performance Output) technology in the early 90's which changed the industry outlook altogether. In order to improve production, meet the ever-changing needs of the customers, and establish itself as a global market leader.
2008
Enters Into Lighting Business
Leveraging its strong brand identity developed over the years, Orient Electric forayed into a new range of electrical products. It started trading of CFLs (compact fluorescent) and FTLs (fluorescent tube) in the year 2007. In 2008, the company set up an advanced manufacturing unit at Faridabad in the state of Haryana dedicated to manufacturing of CFLs and FTLs.It later ventured into LED lighting solutions in 2014 and as of today, it is one of the leading lighting companies in India with a diverse LED-centric portfolio.
2011
Forays Into Home Appliances Business
Orient Electric ventured into the home appliances market in 2011 with a wide range of products including Air Coolers, Water Heaters, Juicer Mixer Grinders, Mixer Grinders, Toasters, Electric Kettles, Coolers, Induction Cookers, Rice Cookers and Electric Irons. Orient Electric's Home Appliances division today enjoys a pan India presence with a strong distribution network.
2014
Unveiled energy-efficient BLDC Fans
Orient Electric Limited launched its energy efficient BLDC ceiling fans in 2014
2014
Unveiled new brand identity
The company changed its brand name and identity from 'Orient Electricals' to 'Orient Electric' and consolidated its business verticals of Fans, Lighting and Home Appliances. The brand revamp was done with an aim to establish the company's identity as a one-stop home solutions provider with the next generation customers who make informed buying decisions. As part of the brand repositioning plan, the company also launched a new unified communications campaign 'Switch to smart' and its new logo in the vibrant colour 'orange'. The year also marked the launch of BLDC fans and Orient Electric's entry into LED lighting solutions.
2015
Ventures Into Switchgear Business
Continuing with its efforts to position itself as one-stop solution provider of lifestyle electrical solutions, Orient Electric forayed into the Switchgear market. Orient Electric's smart range of energy-efficient LV Switchgear products includes MCB (Miniature Circuit Breakers), RCCB (Residual Current Circuit Breakers), Isolators and Distribution Boards. The company manufactures the Switchgear range at its state of the art manufacturing facility located at Noida in the state of Uttar Pradesh.
2016
Unveils 'Very Silent, Very Powerful' Aeroquiet premium ceiling fan
Orient Electric Limited launches the very silent and very powerful Aeroquiet Ceiling Fan under the Aero Series
2017
Demerged and got listed as a separate entity
Orient Electric gets demerged from Orient Paper & Industries Limited (OPIL) into a separate listed entity, Orient Electric Limited (OEL). The Scheme of demerger was approved by the Kolkata Bench of the National Company Law Tribunal on November 9, 2017.
2018
Got listed on the stock exchanges
On 14th May 2018, Orient Electric Limited got listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). Orient Electric Ltd. stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.
2019
Unveiled India's first IoT enabled fan - Aeroslim
Orient Electric makes its way into the list of 2020 Fortune India 500 - India's Largest Corporations. The recognition validates the robustness of company's business model and is reflective of its ambitious growth journey as a standalone company.
2020
Entered the 'Fortune India 500 List'
Orient Electric makes its way into the list of 2020 Fortune India 500 - India's Largest Corporations. The recognition validates the robustness of company's business model and is reflective of its ambitious growth journey as a standalone company..
2023
Launched first-of-its kind Cloud 3 fan with Cloudchill technology
Orient Electric Limited, part of the diversified USD 3 billion CK Birla Group, has announced the launch of the Cloud 3 fan, a first-of-its-kind cooling fan powered by Cloudchill technology. Orient Cloud 3 not only delivers cool air but cools the space as well, making it a great choice for Indian households given the year-round hot temperatures
About Orient Electric
Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CK Birla Group. A distinguished name in the consumer electrical space for almost seven decades, Orient Electric has established itself as a trusted brand for consumer electrical products in India. It offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.
In the domestic market, Orient Electric has a well-organised distribution network reaching 1,25,000 retail outlets and a strong service network covering more than 450 cities. In addition to India, the company enjoys a market presence in more than 30 countries. The company draws a sizable advantage from proprietary production facilities enabling it to manufacture first-to-market, consumer-centric products with best-in-class quality and performance. It is the largest exporter of fans from the country.
Orient Electric takes pride in its R&D capabilities, spirit of customer-centric innovation, and commitment to manufacturing cutting-edge lifestyle electrical solutions that make life simple and experiences better.
Awards & Recognitions
The CK Birla Group, with a
revenue of USD 3 billion, is an Indian multinational conglomerate. With over
35,000 employees, the group operates 52 manufacturing facilities across India
and internationally, with a presence in diverse sectors, including technology,
automotive, home and building and healthcare. The group companies are strengthened by common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships and philanthropy. Each business is transforming to build on the collective strength and synergies of the Group’s size and span.
Certifications
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Star Export House
Orient Electric - Fans is rated as "Star Export House"
by the Ministry of Commerce and Industry, (Government of India). -
Star Performer
Orient Electric - Fan has also been awarded "Star Performer" for many years by the Engineering Export Promotion Council (EEPC).
Statutory Approvals
Orient Electric - Fans has been given approval by different statutory authorities for exporting fans to their respective countries. Some of the approvals for space in specifics are listed below:
- Saudi Arabian Standards Organization (SASO)
- Underwriters Laboratories Inc. (UL) for the USA.
- SLS for Srilankan standards.
- SONCAP for Nigeria.
- CE for European countries.
- G-Mark (Gulf Technical Regulation)
- SONCAP for Nigeria.
- CE/CB for European countries.
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I sincerely appreciate the efforts of Orient’s service team for attending to my air cooler service request even during the lockdown. Truly impressed!
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I’ve been using the Aeroquiet for a month now and have noticed remarkable changes compared to my previous regular ceiling fan. It’s also much quieter compared to conventional fans and looks sleek and modern.
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Orient fan at my home has been running smoothly since 1970. Speaks volumes of the company’s commitment to quality.
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I can't thank the Orient customer support team enough for their exceptional service. The prompt response and quick resolution simply exceeded my expectations.
