Orient’s success is directly tied to three key elements

Our Vision

"Spreading Happiness by Smart Application of Technology"

Our Mission

"We are a leading Indian electrical brand with significant global presence. We are focused on making customers happy by consistently providing smart electrical solutions through innovation

Our Values

world-class manufacturing practices

We consistently aim to achieve and exceed global benchmarks in quality and best practices

We always strive for fresher ideas and newer ways of doing things

We are most responsive to changing modern lifestyles and consumer needs

We demonstrate drive and commitment for performance

We are committed to the highest standards of professional ethics and honesty

We are credible, we do what we say

We act in accordance to our roles and responsibilities

We are accountable for both our successes and failures and do not allocate blame We speak up openly without fear

We collaborate across functions and businesses to drive organization goals

We build mutually rewarding long term relationship based on trust and credibility

We respect diversity and believe in consulting, engaging and empowering people

We celebrate collaboration and take pride in our own work and that of others

We foster a culture of belief and trust

We are open and transparent in sharing relevant information to all stakeholders

We are an open organization which values everyone's point of view regardless of one's position in the hierarchy

We provide enough freedom and space for people to deliver on their commitments

We encourage practicing empathy in all our acts

We respect each individual and value everyone's contribution in the value chain

We care for the need of individual and professional development

We partner in creating a caring environment

World Wide Presence

Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier lifestyle home solutions provider. With operations spanning over 35 countries, Orient Electric has earned the trust of millions of customers by providing cutting-edge lifestyle electrical products. Orient Electric is the largest manufacturer and exporter of fans in India with more than 60% share in exports.

Who we are

Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.

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1939

The Journey Begins

Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India

1954

Inducted Into Ck Birla Group

Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.

1990

Developed & Patented Pspo Technology

Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.

2008

Enters Into Lighting Business

Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India

2011

Forays Into Home Appliances Business

Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.

2014

New Brand Identity Unveiled

Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India

2015

Ventures Into Switchgear Business

Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.

2016

Receives Bee Star Rating For Led Lamps

Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India

2017

Receives Bee Star Rating For Led Lamps

Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.

2018

Receives Bee Star Rating For Led Lamps

Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India

  • 1939
    The Journey Begins
  • 1954
    Inducted Into Ck Birla Group
  • 1990
    Developed & Patented Pspo Technology
  • 2008
    Enters Into Lighting Business
  • 2011
    Forays Into Home Appliances Business
  • 2014
    New Brand Identity Unveiled
  • 2015
    Ventures Into Switchgear Business
  • 2016
    Receives Bee Star Rating For Led Lamps
  • 2017
    Receives Bee Star Rating For Led Lamps
  • 2018
    Receives Bee Star Rating For Led Lamps

Orient Electric is a part of CK Birla Group

The CK Birla Group is a growing US$2 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 25,000 employees, 41 manufacturing facilities and numerous patents and awards, the Group’s businesses are present across five continents. It operates in three industry clusters - Technology and Automotive, Home and Building, and Healthcare and Education. The group companies are strengthened by common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships and philanthropy. Each business is transforming to build on the collective strength and synergies of the Group’s size and span.

Awards & Recognitions

Orient Electric has been awarded the status of being one of the “Asia’s Greatest Brands 2021-22” by URS Media Consulting P. L. and AsiaOne. The illustrious award recognizes the most eminent brands and leaders for achieving excellence in their respective industries.

View All Awards

The CK Birla Group is a growing US$2 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 25,000 employees, 41 manufacturing facilities and numerous patents and awards, the Group’s businesses are present across five continents. It operates in three industry clusters - Technology and Automotive, Home and Building, and Healthcare and Education. The group companies are strengthened by common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships and philanthropy. Each business is transforming to build on the collective strength and synergies of the Group’s size and span.

Know more

Statutory Approvals

Orient Electric - Fans has been given approval by different statutory authorities for exporting fans to their respective countries. Some of the approvals for space in specifics are listed below:

  • Saudi Arabian Standards Organization (SASO)
  • Underwriters Laboratories Inc. (UL) for the USA.
  • SLS for Srilankan standards.
  • SONCAP for Nigeria.
  • CE for European countries.
  • G-Mark (Gulf Technical Regulation)
  • SONCAP for Nigeria.
  • CE/CB for European countries.

  • I sincerely appreciate the efforts of Orient’s service team for attending to my air cooler service request even during the lockdown. Truly impressed!

    B Mahesh, Telangana

  • I’ve been using the Aeroquiet for a month now and have noticed remarkable changes compared to my previous regular ceiling fan. It’s also much quieter compared to conventional fans and looks sleek and modern.

    Ashok, Chennai

  • Orient fan at my home has been running smoothly since 1970. Speaks volumes of the company’s commitment to quality.

    Rakesh, Bhiwani

  • I can't thank the Orient customer support team enough for their exceptional service. The prompt response and quick resolution simply exceeded my expectations.

    Kritika, Gautam Buddh Nagar

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